|
Don't just
hire a copywriter...get a "secret weapon" marketing partner who can help
you...
Explode Your Sales
and Dominate Your Market
...stop
losing money and start increasing your revenues by an order of magnitude
(really!)
[From the desk of Rob Palmer, "Secret Weapon" copywriter.]
Sorry, but I'm afraid I have some bad news for you.
If only you had contacted me sooner, you could be looking at your
shopping cart stats right now, smiling contentedly at all the extra
sales. Or in the Mercedes showroom, picking up the keys for your
brand-new convertible.
Shame you are
missing out.
Just think. If I
stole your wallet and gave all your hard-earned cash to strangers,
you'd be pretty angry about it, right? So you must be equally angry
about the prospect of ordinary copywriters giving away profits that
should be yours. And if their copy isn't working as hard as it could
to maximize sales, that is exactly what they are doing....flushing
your future profits down the toilet.
Heck, look at
those dollar bills flashing by...there goes your Mercedes, your new
home, your children's savings...and your retirement fund...
Ouch! It hurts,
right?
But don't panic.
Because here's the good news. It's not too late to fix it. If
you're quick, then you can stem the losses, starting right now.
How would you like to:
-
squeeze double
the revenue from every marketing dollar you spend, tripling your
profits and giving you unassailable competitive edge...no-one can take
the market from you
-
substantially
increase the revenue you generate from every customer, so that you can
triple or even quadruple revenues without spending an extra cent on
marketing (in fact, you may well slash your marketing spend by 50% or
more - especially if you rely on Google Adwords)
-
multiply your
sales by an order of magnitude, to accelerate the value of your
business at warp speed - and increase your wealth accordingly
-
make your
customers love you, so they come back to buy repeatedly, creating an
explosion of sales - and a business dynasty that can last for
generations
-
become
incredibly good looking and irresistibly attractive to the opposite
sex
(OK, I made that
last one up....but I'm working on it. The rest is all true though.)
Forget Market
Share...Own The Whole Market!
Sorry to be blunt,
but this page is not for marketing wimps. If you are looking for
average copy that produces average sales, I can't help - I just
couldn't do that to you. Just Google 'copywriter' and you
will find plenty of ordinary writers with screaming headlines who will
be happy to take your money.
However, if you
are a serious player who is interested in total market domination,
then please read on. Because I can help you achieve outstanding sales
conversion rates, and maximize the revenue you receive from each
customer. And when you achieve those two goals, you really can take
control of your market. Why? Because you will then have the best profit
margins in your sector, so you can then pay more for advertising than
any of your competitors. Just think, this means you can easily
afford to:
-
own the No.1
slots for your keywords in Google Adwords, Yahoo Search Marketing and
other pay-per-click search engines - no-one can outbid you
-
build a huge
army of affiliates who send you tons of traffic because you pay them
more than your competitors
-
buy massive
volumes of traffic from ad networks and other sources to ramp sales
up to volumes you never dreamed possible
-
take your proven
marketing materials offline and multiply your sales further through
direct mail, press advertising, TV and other media
So I wasn't
kidding about market domination - it really is possible to
increase revenues by an order of magnitude. That's why some Internet
marketers today are achieving sales volumes of $100 million a year...or
more. I know, because I work with them every day.
So why do these
highly-successful marketers ask me to partner with them on major
projects? Because they understand that selling successfully online (or
offline) is not just about the mechanics of copywriting....it's much
more than that.
Applying The Power
of Persuasion...The Key To Unlimited Profits
The reason why
top-class copywriters like John Carlton, Clayton Makepeace and Gary
Bencivenga generate hundreds of millions of dollars in revenue for
their clients is simply because they are masters of persuasion.
And it is exactly
those powers of persuasion that I will bring to your project.
Powers that trip the psychological and emotional triggers that
cause us to buy. In fact, I believe that great copywriting is not about
selling at all...it's about helping people to buy.
Once you
understand that concept, you are on the road to success. Then it is
simply a matter of 'joining the conversation in the prospect's head'
- and guiding that conversation to a successful sale.
How do I do that?
By applying "The Amazing Persuasion Formula™ "to lead your
prospects down the 'greased chute' that results in placing the order.
The best way to
explain that is by example. So rather than blow my own trumpet with lots
of claims and promises, I'll show you exactly what I mean. My apologies,
but the fact you have got this far means my techniques are working on
you. Because I have employed these same psychological and
copywriting tactics to engage your interest and keep you reading.
Want to know how?
Here's a technical analysis of the first few lines of copy on this page.
1. "Explode Your
Sales and Dominate Your Market"
We're all used to
seeing long, screaming, benefit-driven, headlines written by 'expert
copywriters.' These may have been effective a few years ago, but now
we tend to tune out to such copy, in the same way that we tune out
and ignore advertising.
By contrast my
headline is designed to be a simple yet bold statement that engages
your interest. If you don't want to know how to 'explode your sales
and dominate your market' you shouldn't be reading this...so I know that
I will be attracting only people I want to talk to.
2. "Sorry, but I'm
afraid I have some bad news for you."
This is a
shameless attention grabber. We all know that bad news sells, and
if it is something that affects us personally, we can't help but read on
to find out more. Bet you had to know what your bad news was, right?
3. "You are losing
sales and profits by the minute."
A basic
psychological principle is that we are all motivated more by fear of
loss than by hope of gain. So the point here is to focus not on
future profits, but the money you are losing right now...a very powerful
motivator. This sentence also suggests urgency, a great incentive to
maximize sales.
4. "If only you
had contacted me sooner, you could be looking at your shopping cart
stats right now, smiling contentedly at all the extra sales."
Here I create a
'mind movie,' so that you visualize the immediate benefits of working
with me - increased sales, a practical benefit. Visualizing the
benefit increases your desire, and the likelihood of taking
action to acquire that benefit.
5. "Or in the
Mercedes showroom, picking up the keys for your brand-new convertible."
The first mind
movie is immediately reinforced with a second one, this one focusing on
the emotional benefit - the pleasure of spending the additional
wealth you are about to acquire. We all make buying decisions for
emotional reasons, then justify them with logical reasons - but it
is always the the emotional decision that drives the sale.
6. "Shame you are
missing out, huh?"
This reinforces
the 'fear or loss.' In my first draft, this read 'shame you missed out.'
But in revising, I changed it to 'shame you are missing out' to
emphasize the fact that you are continuing to lose money...and
will do until you take action.
7. "But don't
panic."
I've highlighted
your problem, and shown that you need to take action urgently.
Now here comes the promise of my solution. The words 'don't panic'
suggest that you can rest assured because you have found exactly what
you need right here.
8. "Because here's
the good news. "
'Because' is an
incredibly powerful and persuasive word. It suggests a 'reason why' -
and we all look for reasons why we should take a particular course of
action. Research shows that we are conditioned to respond positively
to the word 'because', even if the given reason doesn't make much
sense. Of course, it's much more effective if your reasons are sound!
9. "If you're
quick, then you can stem the losses."
"If...then"
constructions are also very effective. We are programmed to follow the
logic of such sentences, and tend to accept such statements as being
true, even with minimal evidence to support them. "If you're quick" also
restates the urgency and importance of taking action now.
10. "Squeeze
double the revenue from every marketing dollar you spend."
Pain is a very
powerful motivator,
and that includes financial pain. Any marketer knows how much it hurts
to spend even more money on Google Adwords, or any other form of
advertising. So a suggestion that this pain can be reduced
considerably will strike a chord with any serious marketer. It is
also good to be specific...not just more revenue, but 'double the
revenue' and 'three times the profit.'
100% Solid Gold
Proof...The Ultimate Advert
That's just a
partial explanation. I could go on...but I think you get the point. Now
you might wonder why I have expended so much effort to explain all this
to you. I'll let one of the truly great copywriters summarize:
"Master closers
sell on proof." (Gary Bencivenga)
In the intangible
world of the Internet, this is more important than ever. Big claims are
two a penny. Solid proof is as rare as...well, solid gold. And worth
just as much.
You see, now I
don't have to bombard you with testimonials (that could be made up), or
samples of work (which could be ripped off). I've worked my magic on
you, reeled you in, and now I've shown you how I did it. So you know
I can enchant your prospects in the same way. That's 100% solid,
undeniable proof...no further evidence needed, your honor.
But you can check
out some samples of my previous work here.
But if you would
like additional proof, how's this for a testimonial from one of the
biggest guns in copywriting:
Or this one, from
a global marketing organization:
I think I'd better
explain that last testimonial, as $70 million sounds like a heck of a
big sum. But it's a real number, honest! Here's the story...
Belron - My $70
Million Case Study
You may not know
the name Belron, but you are probably familiar with the brands it
operates worldwide - Safelite, Autoglass, Carglass, etc. Belron
is a multi-billion dollar company in the windshield replacement
business....but a few years ago, it had a problem.
Belron makes its
money by signing massive deals with car insurance companies to replace
broken windshields for their insured customers. Its technology is the
best in the business...but it was losing a lot of contracts to
cut-price, low-quality competitors. The company needed to explain to
insurance companies that dealing with competitors with inferior
techniques could be disastrous. A badly-fitted windscreen could pop
out in a crash, causing the airbags to fail and killing the
occupants...and so exposing the insurer to huge liability claims.
To date, Belron had failed miserably to get that message across.
I created a
communications campaign that compared the risk to skydiving without a
parachute...a highly-visual representation of the problem that really
hit home. When senior insurance executives saw videos of their
'customers' falling to their deaths, they sat up and took notice. They
finally got the message, and started signing multi-million dollar
contracts with Belron in 27 different countries. Their total value
was in excess of $70 million (and that's not counting repeat
business after the initial contracts.)
How would an extra
$70 million in revenue help your business?
A Blue-Chip Client
List
Now that I've
proven to you how my copywriting gets results, I can show you
part of my client list (you probably wouldn't have believed me if I had
shown you earlier):
Microsoft
(Direct mail for
the Microsoft Developer Network)
Apple Computer
(Direct mail catalogues and supporting packages)
Citibank
(Online
marketing)
Coca-Cola
(Online marketing
promotions)
Hewlett-Packard
(Direct mail and
online promotions)
Saatchi & Saatchi
(Direct
response press advertising)
Sony
(Online marketing
campaigns)
Morgan Stanley
(Broker
communications)
Barclays Bank
(Video
communications)
Panasonic
(Dealer
promotions)
Pioneer
(Multimedia
campaigns)
The Financial
Times
(Editorial Features)
...and many more
major blue-chip companies. Working with those was great, and really
refined my ability to consistently beat controls. But that was
nothing compared to my baptism of fire in the online marketing world...
Take Your Business
To The Next Level...Playing in the Big League
Today, I work with
partners who are serious players in the Internet marketing world,
helping them achieve:
-
up to 10,000
visitors per hour to a single web site, putting hosting admin teams
on 24-hour alert to stop the servers crashing
-
as many as
500,000 sales transactions per month for a single client
-
turnover
exceeding $100 million a year...and still growing fast
This really has
been an education - generating thousands of split tests and invaluable
insights into how to maximize CTRs, conversions, upsells and repeat
sales...plus expertise in integrating telemarketing and direct mail
to generate substantial additional profits from every customer.
Value?
Absolutely priceless.
Make no mistake.
With the help of my specialist marketing expertise and knowledge - plus
true copywriting excellence - you can take your next project to the
moon. Why settle for millions when you can make tens of millions?
Start
Today...Profit Tomorrow
It's a no brainer.
Once we start applying "The Amazing Persuasion Formula™ in your
business, the results will speak for themselves. You have nothing to
lose...but everything to gain. So get in touch today, and let's get
this party started..because this is your chance to take your business
to a whole new level of success. Just fill in your details below to
accelerate your business growth.
Rob Palmer
The "Secret
Weapon" Copywriter
Let's get
started...
P.S. Contact me
today and I'll do an immediate review of your current marketing
strategy. I will look for 'quick fixes' that you can implement in
minutes to increase your profits literally overnight. That's a
$1500.00 value that could put thousands in your bank account this week.
But you get it with my compliments....just to say thanks for getting in
touch. Remember, the sooner you start, the sooner you bank the profits
- so let's get going.
P.P.S. I don't
usually look for business - my existing clients don't like to share the
golden goose. But right now I could use your help. So if you don't mind
doing a small favor for me, I'll give you a big kickback in return.
Fair? Just get in touch and I'll explain how you can put my cash in
your pocket.
P.P.P.S. By the
way, I've put together a gift for you - a special report on -
Marketing Mistakes That Can Cost You Millions...some tips and
advice that could save you a fortune. You don't have to opt-in or
anything, just
click here to claim your copy.
|
